MARKETING AND ADVERTISING EXECUTIVES REPORT ON FIRST-QUARTER HIRING PLANS
Survey From The Creative Group Shows Most Demand for Account Services Professionals
MENLO PARK, Calif., Dec. 15, 2011 /PRNewswire/ -- Hiring in the creative and marketing fields is expected to remain strong in the first quarter of 2012, according to The Creative Group Hiring Index for Marketing and Advertising Professionals. Eighteen percent of executives interviewed said they plan to add full-time staff in the next three months, and 4 percent forecast reductions in personnel. Most respondents, 76 percent, expect to make no changes to their current staffing levels.
The national study was developed by The Creative Group, a specialized staffing service providing interactive, design and marketing professionals on a project and full-time basis, and conducted by an independent research firm. It is based on more than 500 telephone interviews -- approximately 375 with marketing executives randomly selected from companies with 100 or more employees and 125 with advertising executives randomly selected from agencies with 20 or more employees.
"Many companies are looking to refresh their branding to reflect new product and service offerings, as well as take their marketing campaigns to the next level in the year ahead," said Donna Farrugia, executive director of The Creative Group. "Businesses also may have more budget dollars to invest with advertising and public relations agencies, driving demand for account services and PR professionals."
Marketing and Advertising Specialties in Demand
Marketing and advertising executives were asked, "In which of the following areas do you expect to hire in the first quarter of 2012?" Their responses:
Note: Multiple responses permitted. Top responses shown.
View the research highlights.
Perspectives on Business Growth
About the Hiring Index
The interviews were conducted by an independent research firm. Information from the study is featured in the Robert Half Professional Employment Report, launched last year and the first study of its kind to monitor the hiring environment for professional-level positions exclusively. Based on more than 4,000 telephone interviews with executives throughout the United States, it provides insight on employment trends to help businesses and job seekers prepare for the upcoming quarter. To see how hiring within the creative profession has changed since last quarter and how it compares to other sectors, please visit roberthalf.us/per.
About The Creative Group