MARKETING AND ADVERTISING EXECUTIVES REVEAL SECOND-QUARTER HIRING PLANS
The Creative Group Survey: Continued Demand for Account Services Professionals
MENLO PARK, Calif., March 13, 2012 /PRNewswire/ -- Thirteen percent of marketing and advertising executives plan to add full-time staff in the next three months, according to The Creative Group Hiring Index for Marketing and Advertising Professionals, and 3 percent forecast reductions in personnel. Most respondents, 80 percent, expect to make no changes to the size of their teams.
The national study was developed by The Creative Group, a specialized staffing service providing interactive, design and marketing professionals on a project and full-time basis, and conducted by an independent research firm. It is based on more than 500 telephone interviews -- approximately 375 with marketing executives randomly selected from companies with 100 or more employees and 125 with advertising executives randomly selected from agencies with 20 or more employees.
"Companies are moving more of their advertising and marketing budgets to digital and online media, driving demand for professionals with expertise in this specialization," said Donna Farrugia, executive director of The Creative Group. "There also is an ongoing need for account services professionals to help manage a growing number of current and prospective client relationships, as well as keep projects on track and within budget."
Marketing and Advertising Specialties in Demand
Marketing and advertising executives were asked, "In which of the following areas do you expect to hire in the second quarter of 2012?" Their responses:
Note: Multiple responses permitted. Top responses shown.
View the research highlights.
Perspectives on Business Growth
About the Hiring Index
The interviews were conducted by an independent research firm. Information from the study is featured in the Robert Half Professional Employment Report, launched last year and the first study of its kind to monitor the hiring environment for professional-level positions exclusively. Based on more than 4,000 telephone interviews with executives throughout the United States, it provides insight on employment trends to help businesses and job seekers prepare for the upcoming quarter. To see how hiring within the creative profession has changed since last quarter and how it compares to other sectors, please visit roberthalf.us/per.
About The Creative Group