THE CREATIVE GROUP ANNOUNCES ALLIANCE WITH AMERICAN ADVERTISING FEDERATION
AAF Members Will Have Access to Targeted Career Information, Resources Under Agreement
MENLO PARK, Calif., Feb. 25 /PRNewswire/ -- The Creative Group, a specialized staffing service providing advertising, marketing, creative and web professionals on a project basis, today announced an alliance with the American Advertising Federation (AAF), the oldest national advertising trade association, to provide targeted career and management advice to advertising and marketing professionals.
Under the agreement, The Creative Group will provide exclusive content for the AAF's online "Knowledge Center" and "Job Bank," including articles and research on hiring and employment trends, and host webinars on career-related topics. More than 40,000 advertising professionals and students nationwide access the AAF's online resources. The Creative Group's offices also will serve as a resource to local Ad Clubs.
In addition, The Creative Group is a sponsor of several AAF programs, including the Advertising Hall of Achievement, Most Promising Minority Students Program and the AAF National Conference, taking place June 10-12, 2010, in Orlando, Fla.
"The Creative Group is dedicated to providing the career resources advertising and marketing professionals need to keep their skills and knowledge base current, and stay competitive in today's job market," said Donna Farrugia, executive director of The Creative Group. "The AAF shares this mission, and we're pleased to work with an organization that has a long history of helping its members achieve success."
James Edmund Datri, AAF president and CEO, said, "Partnering with The Creative Group allows us to enhance our existing programs and ensure our members receive the most up-to-date news and information to help guide their careers. Our Club members also will benefit from The Creative Group's hands-on involvement at local events throughout the country, such as resume reviews, seminars and networking functions."
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