WHO WILL FOLLOW?
Succession Plans Lacking Within Many Creative Organizations, Survey Suggests
MENLO PARK, CA -- “Hope for the best and prepare for the worst,” the old adage advises, but according to a recent survey, many executives may be doing more hoping than preparing. Nearly four out of 10 (39 percent) advertising and marketing executives surveyed feel uncertain that someone in their company could fill their shoes if they had to suddenly leave their positions.
The national poll includes 250 responses -- 125 from advertising executives among the nation’s 1,000 largest advertising agencies and 125 from senior marketing executives among the nation’s 1,000 largest companies. It was conducted by an independent research firm and developed by The Creative Group, a specialized staffing service providing marketing, advertising, creative and web professionals on a project basis.
Advertising and marketing executives were asked, “If you had to step down from your position tomorrow, how confident are you that someone in your agency/firm would be prepared to assume your responsibilities?” Their responses:
“Succession planning is a lot like disaster planning -- people know they should do it, but it’s easy to let it slip through the cracks,” said Dave Willmer, executive director of The Creative Group.
Unlike disaster planning, however, a formal succession program has benefits that extend beyond crisis management, Willmer noted. “Companies that create structured succession programs and provide leadership training help their employees grow professionally, which can boost loyalty and productivity.”
The Creative Group offers these tips for developing an effective succession strategy:
The Creative Group has offices in major markets across the United States and in Canada, and offers online job search services at www.creativegroup.com.