SIXTY PERCENT OF ADVERTISING AND MARKETING EXECUTIVES SURVEYED ANTICIPATE INCREASED HIRING
Nearly Half Say Their Firms Have Enhanced Recruiting Efforts
MENLO PARK, CA -- According to The Creative Group’s annual hiring survey, a majority of employers within the creative field plan to hire in the coming year. Sixty percent of advertising and marketing executives polled said their firms plan to increase staffing levels in the next 12 months. Nearly half (49 percent) of respondents said their company’s efforts to attract new talent have increased in the past year. Placing want ads, networking and enlisting the help of staffing firms were the most commonly cited recruiting tactics.
The survey was developed by The Creative Group, a specialized staffing service providing marketing, advertising, creative and web professionals on a project basis. It was conducted by an independent research firm and includes 250 responses -- 125 from advertising executives with the nation’s 1,000 largest advertising agencies and 125 from senior marketing executives with the nation’s 1,000 largest companies.
Advertising and marketing executives were asked, “Do you expect your firm to increase or decrease advertising/marketing staffing levels in the next 12 months?” Their responses:
Advertising and marketing executives also were asked, “Have your firm’s recruiting efforts increased or decreased compared to one year ago?” Their responses:
Those whose firms have increased their recruiting efforts were asked, “Which of the following recruiting tactics are you using more frequently than you did a year ago?” The top responses were placing want ads online (48 percent); networking (42 percent) and enlisting the help of staffing or recruiting firms (36 percent). (Multiple responses were permitted.)
“The job market for creative professionals remains strong, particularly for those with a deep understanding of Internet-based marketing, which is where many advertising and promotional dollars are being directed,” said Dave Willmer, executive director of The Creative Group.
Willmer added that companies recruiting for hard-to-fill positions should leave no stone unturned. “The most effective hiring managers use every resource available when searching for talent -- from creating detailed job descriptions to seeking out referrals to working with staffing firms. After all, a business is only as good as its people, so it pays -- literally -- to find the best.”
The Creative Group has offices in major markets across the United States and in Canada and offers online job search services at www.creativegroup.com.