THE CASE FOR SPACE
Survey Suggests Office Ambiance Influences On-the-Job Innovation
MENLO PARK, CA -- Mood lighting may influence more than one’s romantic mindset; it can impact an employee’s creative quotient as well, a new survey suggests. More than half (55 percent) of advertising and marketing executives polled said office environments -- including layout, décor and lighting -- greatly affect on-the-job innovation. Another 38 percent of respondents reported one’s workplace impacts staff creativity at least somewhat.
The survey was developed by The Creative Group, a specialized staffing service that provides marketing, advertising, creative and web professionals on a project basis. It was conducted by an independent research firm and includes 250 responses -- 125 from advertising executives with the nation’s 1,000 largest advertising agencies and 125 from senior marketing executives with the nation’s 1,000 largest companies.
Advertising and marketing executives were asked, “In your opinion, to what extent, if any, does a company’s office environment, including layout, décor and lighting, affect creative output?” Their responses:
“Physical surroundings can heavily influence an employee’s ability to concentrate and perform well,” said Tracey Fuller, executive director of The Creative Group. “Companies can encourage productivity and innovation by providing staff members with comfortable, attractive areas for team meetings, as well as individual work stations that can be tailored to personal needs and preferences.”
The Creative Group offered the following tips for developing a productive and stimulating office environment:
The Creative Group has offices in major markets across the United States and in Canada, and offers online job search services at www.creativegroup.com.