Survey Shows Large Files, Unwarranted Messages Top List of E-mail Peeves
MENLO PARK, CA -- Less is more when it comes to office e-mail, a new survey suggests. Twenty-nine percent of advertising and marketing executives polled said receiving large unsolicited files is the most annoying aspect of communicating with business contacts online. Another 29 percent cited being copied on superfluous “reply all” messages as the most irksome e-mail practice.
The survey was developed by The Creative Group, a specialized staffing service that provides marketing, advertising, creative and web professionals on a project basis. It was conducted by an independent research firm and includes 250 responses -- 125 from advertising executives with the nation’s 1,000 largest advertising agencies and 125 from senior marketing executives with the nation’s 1,000 largest companies.
Those surveyed were asked, “Which of the following do you find most annoying when communicating via e-mail with business contacts?” Their responses:
“As professionals increasingly rely on e-mail to communicate, it becomes more time-consuming and cumbersome to manage messages,” said Tracey Fuller, executive director of The Creative Group. “When composing e-mail, it’s best to be brief and identify what action is needed at the beginning of the message.”
Fuller noted that although e-mail is considered a casual form of communication, the rules of etiquette still apply. “Professionals should keep the recipient in mind, making messages relevant, clear and easy to file. Not only does this show respect for someone’s time -- it also helps ensure you receive the desired response.”
Fuller offered the following tips for crafting effective e-mail messages:
The Creative Group has offices in major markets across the United States and in Canada, and offers online job search services at www.creativegroup.com.