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GIVING THANKS ON THE JOB

Executives Most Grateful for Interesting Work, Survey Shows

MENLO PARK, CA -- When people sit down for Thanksgiving dinner, they often express appreciation for their family, friends and good health. But what are they grateful for on the job? Forty-three percent of advertising and marketing executives polled recently said they're most thankful for interesting work. Job security was cited by only 7 percent of those polled.

The survey was developed by The Creative Group, a specialized staffing service that provides marketing, advertising, creative and web professionals on a project basis. It was conducted by an independent research firm and includes 250 responses -- 125 from advertising executives among the nation's 1,000 largest advertising agencies and 125 from senior marketing executives among the nation's 1,000 largest companies.

Advertising and marketing executives were asked, "Which of the following are you most thankful for in your current position?" Their responses:

Interesting work   43%
Opportunities for growth   17%
Supportive coworkers   14%
Strong company management   13%
Job security   7%
Don't know/other       6%
    100%

"It's important for people to find their work engaging and meaningful, particularly within the creative field," said Tracey Turner, executive director of The Creative Group. "Many industry professionals will sacrifice job security for compelling projects."

Turner noted, however, that managers in any field can benefit from providing staff members with a variety of challenging assignments. "Giving employees opportunities that enable them to develop professionally can improve morale and productivity at little cost to the company. In fact, businesses often gain an advantage as workers acquire new skills on the job."

She offered the following suggestions to help managers keep work interesting:

  • Mix it up. Have employees work with new people. For example, form an inter-departmental project team to develop ideas for overcoming company challenges.
  • Check in. Find out which types of assignments staff members prefer. What one worker finds invigorating, another may find humdrum.
  • Conduct brainstorming sessions. Develop new approaches to routine tasks. Is there a creative way to accomplish objectives more efficiently?
  • Get an outside perspective. Encourage employees to attend industry conferences and events, which can build enthusiasm and generate ideas. Then, have attendees share what they learn with the team.
  • Make the connection. Does your firm's product make people's lives easier, safer or more enjoyable? Does the business have a strong corporate philanthropy program? Point out how the work of your company positively affects the community.

The Creative Group has offices in major markets across the United States and in Canada and offers online job search services at www.creativegroup.com.


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