Advertising and Marketing Executives Surveyed Attend Average of 11 Meetings Weekly
MENLO PARK, CA -- Where does the day go? For many advertising and marketing executives it's spent in meetings. Managers polled recently said they attend an average of 11 meetings per week. Nearly half (45 percent) of respondents said the average discussion lasts 31-60 minutes; more than one-third (39 percent) said these sessions last one to two hours.
The survey was developed by The Creative Group, a specialized staffing service providing marketing, advertising, creative and web professionals on a project basis. It was conducted by an independent research firm and includes 250 responses -- 125 from advertising executives with the nation's 1,000 largest advertising agencies and 125 from senior marketing executives with the nation's 1,000 largest companies.
Advertising and marketing executives were asked, "On average, how many meetings would you say you attend each week?" The mean response was 11.
These executives were also asked, "How long does the average meeting last?" Their responses:
"Meetings are essential for developing effective marketing and advertising strategies and brainstorming new ideas," said Tracey Turner, executive director of The Creative Group. "But a face-to-face discussion may not be necessary if the issue can be more quickly resolved via e-mail or a phone call."
Turner offers five tips for more effective meetings:
The Creative Group has offices in major markets across the United States and Canada and offers online job search services at www.creativegroup.com.