'LET'S SET UP A CONFERENCE CALL'
New Survey Shows Creative Professionals Traveling Less on the Job
MENLO PARK, CA -- Creative professionals are spending less "face time" with long-distance clients, a new survey suggests. Seventy percent of advertising and marketing executives said the amount of business travel for those in the creative industry has declined from one year ago. Respondents cited increased e-mail and telephone communications as the primary replacements for in-person meetings.
Advertising and marketing executives were asked, "How has the amount of business travel for those in the creative industry changed from one year ago?" Their responses:
Those who cited a decline in travel were asked, "How are firms compensating for the decrease in business travel?" Their responses: (More than one response was permitted.)
"As budget and security concerns prompt companies to curtail non-essential travel, it has become necessary to communicate more effectively from afar," said Tracey Turner, executive director of The Creative Group. "The challenge is in exchanging ideas without the benefit of visual or verbal cues."
Turner noted that choosing the right medium for the message is essential. "Written communication, for example, can appear more severe than intended. Therefore, if you can't be there in person, a telephone conversation may be preferable when critiquing work or commenting on a sensitive situation. Web-based conferencing is another option for discussing creative work, since it enables meeting participants to view items online as they're discussed."
The Creative Group has offices in major markets across the United States and in Canada