Survey Shows Hiring Managers Rate Experience as Top Criterion When Evaluating Creative Candidates

MENLO PARK, Calif., March 9, 2016 /PRNewswire/ -- Landing an entry-level job requires work, literally, according to new research from staffing firm The Creative Group. Thirty-four percent of advertising and marketing executives surveyed rated previous experience as the most important factor when hiring entry-level creative talent. Interview performance followed, with 28 percent of the response.

Research from The Creative Group shows work experience is critical to landing an entry-level creative job

View an infographic of the survey findings.

"While a polished resume and portfolio are essential for securing a job interview, professional work experience has become increasingly critical for entry-level applicants in a competitive hiring environment," said Diane Domeyer, executive director of The Creative Group. "Pursuing internships or temporary work is a great way for students and recent grads to learn, acquire skills and prove to potential employers they can contribute right away."

Advertising and marketing executives were asked, "Which of the following do you consider most important when hiring an entry-level creative professional?" Their responses:

Previous experience


Interview performance








Social media presence


Don't know




*Responses do not total 100 percent due to rounding.

The Creative Group offers five tips to creative professionals looking to land an entry-level job:

  1. Put your skills to use. Internships and freelance projects enable you to gain hands-on experience and get your foot in the door with prospective employers. Some of these opportunities can even turn into full-time roles.
  2. Perfect the basics. Ensure that your resume and cover letter are error-free. One typo could cost you an interview, especially for a competitive position.
  3. Display your work on the Web. No matter what type of creative role you're pursuing, a digital portfolio is a must -- it's how you back up the skills on your resume. Always test and consider the user experience of the site before promoting it.
  4. Polish your online presence. Hiring managers are increasingly reviewing social media to learn about candidates. Make sure the content you share represents your personal brand and showcases your skills, expertise and dedication to the profession.
  5. Always be networking. Word of mouth is still the best way to drum up job leads. Join business networking groups and industry associations and partner with a specialized staffing firm to expand the circle of people who can help you with your employment search.

About the Research
The survey was developed by The Creative Group and conducted by an independent research firm. It includes responses from more than 400 U.S. advertising and marketing executives.

About The Creative Group
The Creative Group (TCG) specializes in placing a range of highly skilled interactive, design, marketing, advertising and public relations professionals with a variety of firms on a project, contract-to-hire and full-time basis. More information, including online job-hunting services, candidate portfolios and TCG's blog, can be found at

print Print   email Email   rss RSS