THE 45-DAY TEST
The Creative Group Survey: It Takes About Nine Weeks to Assess Whether Someone's Right for the Job
MENLO PARK, Calif., Oct. 7 /PRNewswire/ -- The first two months in a new position can be a crucial time for professionals to prove their value and fit with the firm, a new survey by The Creative Group suggests. Advertising and marketing executives interviewed said it takes about nine weeks, on average, to determine if an employee is well suited for the job.
The national study was developed by The Creative Group, a specialized staffing service providing creative, advertising, marketing and web professionals on a project basis, and conducted by an independent research firm. It is based on more than 500 telephone interviews -- approximately 375 with marketing executives randomly selected from companies with 100 or more employees and 125 with advertising executives randomly selected from agencies with 20 or more employees.
Advertising and marketing executives were asked, "On average, how many weeks would you say someone is in a role before you know he or she is a good fit for the job?" The mean response was nine weeks.
"In a fast-paced business environment, fitting in swiftly at a new job is crucial," said Donna Farrugia, executive director of The Creative Group. "From the start, employers are closely evaluating the new hire's ability to do the job well and, perhaps more importantly, collaborate with other employees. Taking note of the nuances and unwritten rules within an organization can help professionals acclimate more quickly."
The Creative Group offers five tips to help professionals promptly adapt to a new work environment:
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