The Creative Group Survey: Facebook Preferred Social Network Among Creative Professionals
MENLO PARK, Calif., Feb. 1, 2012 /PRNewswire/ -- When it comes to connecting online with friends, colleagues and acquaintances, Facebook is the place to be for those in creative fields, a new survey by The Creative Group suggests. More than half (56 percent) of advertising and marketing executives interviewed said Facebook would be their social media site of choice if they were limited to using just one. LinkedIn and Google+ ranked second and third with 21 percent and 12 percent of the response, respectively. Regardless of which social media site someone is using for business, staying active is essential, the survey confirmed: Nearly three in 10 (29 percent) executives said not keeping content fresh is the most common mistake creatives make in their professional online profiles.
The national survey was developed by The Creative Group, a specialized staffing service for interactive, design, marketing, advertising and public relations professionals, and conducted by an independent research firm.
Advertising and marketing executives were asked, "If you had to limit yourself to only one social media platform, which of the following would it be?" Their responses:
Executives also were asked, "In your experience, what is the most common mistake creative professionals make when creating online profiles that they use for professional purposes?" Their responses:
"Those in the creative industry tend to blend their professional and personal lives, including interactions they have online," said Donna Farrugia, executive director of The Creative Group.
Farrugia cautioned, however, that it's important to post prudently when business contacts are part of your online network. "Social media profiles have become an important branding and marketing tool for creative professionals. Whether the purpose of your account is purely to connect with friends or drum up referrals and job leads, make sure it paints the best picture of you."
The Creative Group offers five tips for maintaining a polished and engaging presence on social media sites:
For additional tips on using social and professional networking sites effectively, download Business Etiquette: The New Rules in a Digital Age at www.roberthalf.us/businessetiquette. The guide was developed by Robert Half, The Creative Group's parent company, and contains insights from industry experts on a wide range of topics.
About the Survey
About The Creative Group