The Creative Group Survey Shows For Designers, Good Design Should Extend to Resume

May 2, 2012

MENLO PARK, Calif., May 2, 2012 /PRNewswire/ -- Creative professionals may want to "dress" their resume for success, a new survey by The Creative Group suggests. Nearly half (46 percent) of advertising and marketing executives interviewed said for those pursuing creative roles, how a resume looks matters as much as what it contains. Another 43 percent of respondents said good design is somewhat important; only seven percent of executives said a resume's appearance is not very important.

The national survey was developed by The Creative Group, a specialized staffing service for interactive, design, marketing, advertising and public relations professionals, and conducted by an independent research firm.

Advertising and marketing executives were asked, "How important would you rate the overall look and feel of a creative professional's resume when you are evaluating potential hires?" Their responses:

Very important 46%
Somewhat important 43%
Not very important 7%
Don't know/no answer     4%

"While the content of a resume is crucial, it first has to capture a hiring manager's attention. This is especially true for those in creative fields, like design and marketing, and applies to both print and online versions of resumes and portfolios," said Donna Farrugia, executive director of The Creative Group. "Hiring managers should be able to find information quickly and easily, as well as get a sense of someone's attention to detail."

The Creative Group offers five tips for developing a resume that's easy on the eyes:

  1. Consider the user experience. Most hiring managers spend seconds scanning resumes to spot the ones they want to read in detail. Use simple fonts, standard margins, section headings and bullet points to highlight key attributes and help employers navigate the information.
  2. Don't overdesign it. While it's OK to incorporate elements of your personal branding into your resume (like a logo), refrain from excessive embellishments, including too many fonts and colors, which can be distracting. Instead, use your portfolio to showcase your creativity and artistic style.
  3. Paint a picture worth a thousand words. A visual or infographic resume can help you stand out from the competition when done right and tailored to the job opening. Should you go this route, make sure your graphics don't overshadow the actual information and offer a traditional version, too.
  4. Take advantage of all your options. Professionals today have access to various tools for building online profiles that showcase their strengths and career accomplishments and can easily be shared via email, social media, RSS feeds and the like. These sites also offer more space to list relevant interests and link to a personal website, blog or online portfolio, giving employers a more complete picture of your individuality.
  5. Prepare a 'plain' version. Although most email systems can accommodate attachments (like Word documents and PDFs), not every hiring manager or organization is able or willing to accept them. Cover your bases by pasting a plain or ASCII text version of your resume into the body of an electronic message or online job application.

About the Survey
The national study was developed by The Creative Group and conducted by an independent research firm. It is based on more than 500 telephone interviews -- approximately 375 with marketing executives randomly selected from companies with 100 or more employees and 125 with advertising executives randomly selected from agencies with 20 or more employees.

About The Creative Group
The Creative Group specializes in placing a range of highly skilled interactive, design, marketing, advertising and public relations professionals with a variety of firms on a project and full-time basis. More information, including online job-hunting services, candidate portfolios and The Creative Group's award-winning career magazine, can be found at

print Print   email Email   rss RSS